https://www.transperfect.com/ en Thu, 11 Sep 25 01:27:22 -0400 https://www.transperfect.com/blog/how-bollywood-shapes-way-india-speaks <span class="field field--name-title field--type-string field--label-hidden">How Bollywood Shapes the Way India Speaks</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>tanvi.channe</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2025-09-11T01:27:22-04:00" title="Thursday, September 11, 2025 - 01:27" class="datetime">Thu, 09/11/2025 - 01:27</time> </span> <div class="field field--name-field-blog-category field--type-entity-reference field--label-hidden field__item">Blog</div> <div class="field field--name-field-blog-media-main field--type-entity-reference-revisions field--label-hidden field__item"> <section id="paragraph-t_com_image-247193" class="wrapper-t_com_image"> <div class="clearfix paragraph com-image paragraph--type--t-com-image paragraph--view-mode--default"> <div class="container"> <a href="https://www.transperfect.com/blog/how-bollywood-shapes-way-india-speaks"> <div class="field field--name-field-t-com-image field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source media="all and (min-width: 1201px)" type="image/png" width="1280" height="720" data-srcset="/sites/default/files/styles/responsive_image_2000/public/media/image/large-India%20Is%20Speaking%E2%80%94Are%20You%20Listening%20%281920%20x%201080%20px%29%20%281%29%20%281%29.png?itok=HnbYOHu- 1x"/> <source media="all and (min-width: 993px) and (max-width: 1200px)" type="image/png" width="1200" height="675" data-srcset="/sites/default/files/styles/responsive_image_1200/public/media/image/large-India%20Is%20Speaking%E2%80%94Are%20You%20Listening%20%281920%20x%201080%20px%29%20%281%29%20%281%29.png?itok=boZjp7bY 1x"/> <source media="all and (min-width: 577px) and (max-width: 768px)" type="image/png" width="768" height="432" data-srcset="/sites/default/files/styles/responsive_image_768/public/media/image/large-India%20Is%20Speaking%E2%80%94Are%20You%20Listening%20%281920%20x%201080%20px%29%20%281%29%20%281%29.png?itok=AShGDZo8 1x"/> <img loading="eager" width="1280" height="720" alt="Mogambo" class="lazyload" data-src="/sites/default/files/styles/responsive_image_2000/public/media/image/large-India%20Is%20Speaking%E2%80%94Are%20You%20Listening%20%281920%20x%201080%20px%29%20%281%29%20%281%29.png?itok=HnbYOHu-" /> </picture> </div> </div> </div> </a> </div> </div> </section> </div> <div class="field field--name-field-blog-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-t_post_info-246553" class="wrapper-t_post_info theme-default margin-bottom-default margin-top-default padding-bottom-default padding-top-default"> <div class="clearfix t-post-info paragraph content-moved-inside paragraph--type--t-post-info paragraph--view-mode--default"> <div class="t-post-info-inner"> <div class="t-post-info-content"> <div class="field field--name-field-t-post-info-content field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-d_p_text_paged-246552" class="wrapper-d_p_text_paged with-long-text margin-bottom-default margin-top-default padding-bottom-default padding-top-default theme-default"> <div class="clearfix paragraph text-page paragraph--type--d-p-text-paged paragraph--view-mode--default"> <div class="container"> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><p><em>"Mogambo khush hua."</em><br><em>"How’s the josh?"</em><br><em>"Picture abhi baaki hai, mere dost."</em></p><p>In India, movie lines often take on a life beyond the screen. They slip into everyday conversations, shape inside jokes, and help people connect. Whether it’s a dramatic line from a 1980s action film or a catchy lyric from a chart-topping song, Bollywood has long helped shape how Indian audiences speak. Its influence continues to evolve alongside language.</p><p>As one of the world’s largest and most influential film industries, Bollywood plays an active role in shaping culture. Its films influence everyday speech, normalize language blending like Hinglish, and inspire catchphrases that endure beyond the closing credits.</p><h2>Dialogues That Defined a Generation</h2><p>Some Bollywood quotes are so iconic, they’ve transcended cinema and become everyday expressions.</p><ul><li><em>“Mogambo khush hua”</em> (<em>Mr. India</em>, 1987) is now used to express exaggerated satisfaction.</li><li><em>“Pushpa, I hate tears”</em> (Amar Prem, 1972) is a dramatic, meme-worthy way to tell someone to stop crying.</li><li><em>“How’s the josh?”</em> (Uri: The Surgical Strike, 2019) became a rallying cry from cricket stadiums to corporate meetings.</li></ul><p>These lines endure not only because of the words, but also because of delivery, timing, and how relatable the emotion is. Quoting film dialogues in casual conversation is common across generations and geographies. They’re used to break tension, inject humor, or show camaraderie, turning film fans into co-creators of cultural language.</p><h2>The Rise of Bollywood Slang</h2><p>Beyond quotable lines, Bollywood has helped popularize slang that people now use without a second thought. These expressions often start on screen but end up in everyday conversation, WhatsApp messages, and office banter. Here are just a few that have stuck:</p><ul><li><strong>“Jhakaas”</strong> – Popularized by Anil Kapoor in <em>Yudh</em> (1985), meaning “awesome” or “cool”</li><li><strong>“Paisa vasool”</strong> – Literally “worth the money”; used to describe a good deal or satisfying experience</li><li><strong>“Patakha” </strong>– Slang for someone bold or striking, often heard in films with flirtatious tones</li><li><strong>“Item number”</strong> – Once used for glamorous dance sequences, now applied broadly to anything over-the-top</li><li><strong>“Tapori”</strong> – Street-smart, slang-heavy dialect made popular by Mumbai-based films</li></ul><p>What’s remarkable is how these expressions travel. A slang word born in a Mumbai masala film might be casually used by someone in Chennai or Kolkata—even if they don’t speak Hindi—thanks to Bollywood’s massive national and global reach.</p><h2>Bollywood and the Rise of Hinglish</h2><p>India’s multilingual culture has led to the natural blending of English with regional languages, especially Hindi. Hinglish, a hybrid of Hindi and English, is not only widely spoken but heavily featured in Bollywood scripts and lyrics.</p><p>Lines like <em>“Picture abhi baaki hai, mere dost”</em> (“The movie isn’t over yet, my friend”) or <em>“Yeh party to abhi shuru hui hai”</em> (“This party’s just getting started”) reflect how seamlessly English words can fit into Hindi grammar (and vice versa). It mirrors how urban Indians actually speak, especially younger generations who switch between languages fluidly depending on setting or emotion.</p><p>Bollywood’s embrace of Hinglish has helped normalize it as a form of cultural expression that’s confident, playful, and uniquely Indian.</p><h2>Pop Culture, Memes, and Global Reach</h2><p>In the digital age, Bollywood’s influence on language has only grown. Quotes from movies are regularly turned into WhatsApp stickers, Instagram captions, and internet memes. A single line of dialogue can go viral overnight, expressing everything from political opinions to dating drama.</p><p>Music plays a big role, too. Tracks like <em>“Why This Kolaveri Di”</em> (2011) blended Tamil and English with catchy rhythm and went viral globally. Even international brands have jumped on the trend, using Bollywood-inspired phrases in marketing campaigns to appeal to Indian consumers.</p><p>These expressions live not only in spoken language but in GIFs, emojis, and memes, making them part of how people communicate visually and emotionally online.</p><h2>Why It Matters: Language, Identity, and Localization</h2><p>Beyond entertainment, movies shape how people express identity and emotion. In a diverse, multilingual country like India, film-inspired language offers a kind of shared vocabulary, a common reference point even when regional languages differ.</p><p>For companies trying to connect with Indian consumers, understanding these cultural expressions is critical. Literal translation won’t capture the warmth or wit of a phrase like <em>“ekdum solid”</em> or <em>“scene on hai.”</em> Effective communication requires cultural fluency and a working knowledge of the way language works in everyday use.</p><h2>From Script to Street Talk</h2><p>Bollywood is more than a movie-making machine. It's a language lab, a slang generator, and a mirror of how people express themselves in modern India.</p><p>As Bollywood continues to reach global audiences, its influence on language will only grow. From <em>“jhakaas”</em> to <em>“josh,”</em> screen-born expressions will keep finding their way into daily speech—because in India, the script is never really over.</p></div> </div> </div> </section> </div> </div> </div> <div class="t-post-info-author"> <div class="t-post-info-author-image"> </div> <div class="t-post-info-author-content"> <div class="field field--name-field-t-post-info-author-name field--type-string field--label-hidden field__item">By TransPerfect</div> </div> </div> </div> </div> </section> </div> </div> <div class="field field--name-field-blog-industries-categories field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/resources/category/media-entertainment" hreflang="en">Media & Entertainment</a></div> </div> Thu, 11 Sep 2025 05:27:22 +0000 tanvi.channe 62373 at https://www.transperfect.com https://www.transperfect.com/resources/webinars/ai-game-changer-transformation-game-audio-localization <span class="field field--name-title field--type-string field--label-hidden">A(I) Game Changer? 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background:#fff; z-index: 2;} #image-replace {} #edit-markup img {width:100%; margin-bottom: 2rem;} .webform-submission-white-papers-form label { font-size: 10px; text-transform: uppercase;} .webform-submission-white-papers-form .captcha { margin: 10px 0 -10px; } @media(max-width:991px) { .form-item-first-name, .form-item-last-name { width: 100%!important;} } </style> </fieldset> <input data-drupal-selector="edit-exit-page" type="hidden" name="exit_page" value="https://www.transperfect.com/resources/video/ai-game-changer-game-audio-localization" class="form-control" /> <input data-drupal-selector="edit-referring-url-c" type="hidden" name="referring_url_c" value="" class="form-control" /> <input autocomplete="off" data-drupal-selector="form-alaxdho5lovffvyxomqgyqivmfrboymiu3xdi6tzk90" type="hidden" name="form_build_id" value="form-ALAxdho5lovFfVyxoMqGyQIvMFrbOYmiU3XDi6TZk90" class="form-control" /> <input data-drupal-selector="edit-webform-submission-webinar-request-node-62065-add-form" type="hidden" name="form_id" value="webform_submission_webinar_request_node_62065_add_form" class="form-control" /> </form> </div> <div class="field field--name-field-blog-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div class="clearfix paragraph paragraph--type--d-p-blog-text paragraph--view-mode--default"> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><p><em>Jacques Barreau, VP of Media, Entertainment, and Interactive Gaming at TransPerfect, is joined by Andy Emery, President of Technicolor Games, a TransPerfect Studio, and Andrea Ballista, Co-Founder of Voiseed, to discuss how AI is transforming game audio localization.</em></p><p><em>This event covers:</em></p><ul><li><em>How cutting-edge technology is transforming game audio localization</em></li><li><em>How AI and hybrid dubbing workflows are blurring the lines between games, TV, and film</em></li><li><em>The legal challenges emerging as the industry adapts to these innovations</em></li></ul></div> </div> </div> </div> <div class="field field--name-field-blog-industries-categories field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/resources/category/gaming" hreflang="en">Gaming</a></div> <div class="field__item"><a href="/resources/category/media-entertainment" hreflang="en">Media & Entertainment</a></div> </div> Tue, 09 Sep 2025 05:45:37 +0000 shubham.laygude 62065 at https://www.transperfect.com https://www.transperfect.com/about/press/mpc-paris-delivers-visual-effects-luc-bessons-dracula <span class="field field--name-title field--type-string field--label-hidden">MPC Paris Delivers Visual Effects for Luc Besson’s Dracula</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>kgentile</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2025-09-04T09:55:17-04:00" title="Thursday, September 4, 2025 - 09:55" class="datetime">Thu, 09/04/2025 - 09:55</time> </span> <div class="field field--name-field-blog-category field--type-entity-reference field--label-hidden field__item">Press Release</div> <div class="field field--name-field-blog-media-main field--type-entity-reference-revisions field--label-hidden field__item"> <section id="paragraph-t_com_image-257263" class="wrapper-t_com_image"> <div class="clearfix paragraph com-image paragraph--type--t-com-image paragraph--view-mode--default"> <div class="container"> <a href="https://www.transperfect.com/about/press/mpc-paris-delivers-visual-effects-luc-bessons-dracula"> <div class="field field--name-field-t-com-image field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source media="all and (min-width: 1201px)" type="image/png" width="1200" height="1200" data-srcset="/sites/default/files/styles/responsive_image_2000/public/media/image/dracula-mpc.png?itok=JmENnrbT 1x"/> <source media="all and (min-width: 993px) and (max-width: 1200px)" type="image/png" width="1200" height="1200" data-srcset="/sites/default/files/styles/responsive_image_1200/public/media/image/dracula-mpc.png?itok=NXXr2u_z 1x"/> <source media="all and (min-width: 577px) and (max-width: 768px)" type="image/png" width="768" height="768" data-srcset="/sites/default/files/styles/responsive_image_768/public/media/image/dracula-mpc.png?itok=EN1xTg75 1x"/> <img loading="eager" width="1200" height="1200" alt="Dracula" class="lazyload" data-src="/sites/default/files/styles/responsive_image_2000/public/media/image/dracula-mpc.png?itok=JmENnrbT" /> </picture> </div> </div> </div> </a> </div> </div> </section> </div> <div class="field field--name-field-blog-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-d_p_text_paged-257262" class="wrapper-d_p_text_paged with-long-text margin-bottom-default margin-top-default padding-bottom-default padding-top-default theme-default"> <div class="clearfix paragraph text-page paragraph--type--d-p-text-paged paragraph--view-mode--default"> <div class="container"> <h3 class="field field--name-field-d-subtitle field--type-string field--label-hidden">TransPerfect-Owned Studio Completes Its Largest-Ever VFX Project</h3> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><div class="text-align-left"><p><strong>NEW YORK, September 4, 2025</strong> – TransPerfect, the world’s largest provider of language and AI solutions for global business, today announced that its MPC Paris studio served as the lead visual effects studio for Dracula, the latest film from French director Luc Besson. The project marks the sixth collaboration between MPC Paris and Besson, building on a creative partnership that includes Valerian and the City of a Thousand Planets, Anna, and Dogman.</p><p><iframe width="914" height="514" src="https://www.youtube.com/embed/QG0fsJwstDA" title="MPC - Dracula VFX Breakdown" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen=""></iframe></p><p>TransPerfect acquired MPC Paris in early 2025, expanding its media capabilities to include high-end VFX production alongside existing services such as image and sound post-production, subtitling, dubbing, accessibility, voiceover, delivery in all industry formats, and film preservation and restoration.</p><p>As the main vendor overseeing the film’s visual effects, MPC Paris delivered 686 shots—including 10 fully CGI shots—representing the largest volume of VFX work the studio has completed for a single production to date.</p><p>MPC collaborated closely with Besson and the EuropaCorp production team throughout the creative process, supporting the film’s visual storytelling with fully computer-generated (CG) environments, digital set extensions, and photoreal creature animation. The team’s work includes a 40-second continuous shot featuring Dracula navigating a digitally rendered environment populated by more than 70 choreographed CG gargoyles.</p><p>“Working with Luc Besson and the EuropaCorp team on Dracula was an exciting creative challenge for our studio,” said Béatrice Bauwens, Head of Studio at MPC Paris. “It was a complex project with an ambitious scope, and we’re pleased to have supported the vision with high-volume visual effects delivered on a tight timeline.”</p><p>TransPerfect President and Co-CEO Phil Shawe commented, “Our work on Dracula reflects MPC’s unique ability to scale up and deliver complex creative projects for global audiences.”<br> </p><p><strong>About MPC Paris</strong></p><p>For nearly 40 years, MPC Paris has been a key player in Europe’s visual effects industry. It supports studios, directors, and producers at every stage—from early prep to final delivery. With teams in Paris and Liège, MPC Paris places creative collaboration, technical precision, and production quality at the heart of everything it does. Recent projects include Emilia Pérez, Under Paris, Dracula, The Walking Dead, and Anatomy of a Fall. MPC is part of TransPerfect, the world’s largest provider of language and AI solutions for global business. To learn more, please visit <a href="https://www.mpcvfx.com/en/">www.mpcvfx.com/en/</a>.<br> </p><p><strong>About TransPerfect</strong></p><p><a href="http://www.transperfect.com/"><span style="font-weight:normal;">TransPerfect</span></a><span style="color:black;font-weight:normal;"> is the world’s largest provider of </span><a href="http://www.transperfect.com/services/_services.html" target="_blank"><span style="font-weight:normal;">language</span></a><span style="color:black;font-weight:normal;"> and </span><a href="http://www.transperfect.com/about/technology_globalization.html" target="_blank"><span style="font-weight:normal;">AI solutions</span></a><span style="color:black;font-weight:normal;"> for global business. From offices in over 150 cities on six continents, TransPerfect offers a full range of services in 200+ languages to clients worldwide. More than 6,000 global organizations employ TransPerfect’s </span><a href="https://www.transperfect.com/globallink/" target="_blank"><span style="font-weight:normal;">GlobalLink<sup>®</sup></span></a><span style="color:black;font-weight:normal;"> technology to simplify the management of multilingual content. With an unparalleled commitment to quality and client service, TransPerfect is fully </span><a href="http://www.transperfect.com/about/quality_iso.html" target="_blank"><span style="font-weight:normal;">ISO 9001</span></a><span style="color:black;font-weight:normal;"> and </span><a href="http://www.transperfect.com/about/quality_iso.html" target="_blank"><span style="font-weight:normal;">ISO 17100</span></a><span style="color:black;font-weight:normal;"> certified. TransPerfect has global headquarters in New York, with regional headquarters in London and Hong Kong. For more information, please visit our website at </span><a href="http://www.transperfect.com/" target="_blank"><span style="font-weight:normal;">www.transperfect.com</span></a><span style="color:black;font-weight:normal;">.</span></p><p><br> </p></div></div> </div> </div> </section> </div> </div> <div class="field field--name-field-blog-industries-categories field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/resources/category/media-entertainment" hreflang="en">Media & Entertainment</a></div> </div> Thu, 04 Sep 2025 13:55:17 +0000 kgentile 62062 at https://www.transperfect.com https://www.transperfect.com/blog/hinglish-tanglish-how-indians-create-unique-language-blends <span class="field field--name-title field--type-string field--label-hidden">From Hinglish to Tanglish: How Indians Create Unique Language Blends</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>tanvi.channe</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2025-08-12T00:00:07-04:00" title="Tuesday, August 12, 2025 - 00:00" class="datetime">Tue, 08/12/2025 - 00:00</time> </span> <div class="field field--name-field-blog-category field--type-entity-reference field--label-hidden field__item">Blog</div> <div class="field field--name-field-blog-media-main field--type-entity-reference-revisions field--label-hidden field__item"> <section id="paragraph-t_com_image-247193" class="wrapper-t_com_image"> <div class="clearfix paragraph com-image paragraph--type--t-com-image paragraph--view-mode--default"> <div class="container"> <a href="https://www.transperfect.com/blog/hinglish-tanglish-how-indians-create-unique-language-blends"> <div class="field field--name-field-t-com-image field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source media="all and (min-width: 1201px)" type="image/png" width="1187" height="668" data-srcset="/sites/default/files/styles/responsive_image_2000/public/media/image/Untitled%20design%20%2895%29.png?itok=WOgA4phE 1x"/> <source media="all and (min-width: 993px) and (max-width: 1200px)" type="image/png" width="1187" height="668" data-srcset="/sites/default/files/styles/responsive_image_1200/public/media/image/Untitled%20design%20%2895%29.png?itok=EQnA5ZPj 1x"/> <source media="all and (min-width: 577px) and (max-width: 768px)" type="image/png" width="768" height="432" data-srcset="/sites/default/files/styles/responsive_image_768/public/media/image/Untitled%20design%20%2895%29.png?itok=N04ImMcM 1x"/> <img loading="eager" width="1187" height="668" alt="Hinglish" class="lazyload" data-src="/sites/default/files/styles/responsive_image_2000/public/media/image/Untitled%20design%20%2895%29.png?itok=WOgA4phE" /> </picture> </div> </div> </div> </a> </div> </div> </section> </div> <div class="field field--name-field-blog-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-t_post_info-246553" class="wrapper-t_post_info theme-default margin-bottom-default margin-top-default padding-bottom-default padding-top-default"> <div class="clearfix t-post-info paragraph content-moved-inside paragraph--type--t-post-info paragraph--view-mode--default"> <div class="t-post-info-inner"> <div class="t-post-info-content"> <div class="field field--name-field-t-post-info-content field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-d_p_text_paged-246552" class="wrapper-d_p_text_paged with-long-text margin-bottom-default margin-top-default padding-bottom-default padding-top-default theme-default"> <div class="clearfix paragraph text-page paragraph--type--d-p-text-paged paragraph--view-mode--default"> <div class="container"> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><style> .blog-image-wrap h1{ bottom: 60px !important; } @media (min-width: 480px) ( max-width: 767px) { .blog-image-wrap h1 { top:2px !important; } } </style><p>Language is constantly evolving, but few places showcase linguistic creativity quite like India. If you’ve ever heard someone say, "I'll prepone the meeting," or "That movie was such a timepass," you’ve witnessed a unique phenomenon: the blending of English with Indian languages like Hindi, Tamil, Bengali, and Telugu.</p><p>In a country where multilingualism is the norm, blending languages isn’t just trendy—it’s a way of life. From Hinglish to Tanglish, these linguistic mashups reflect India’s adaptability, innovation, and global outlook. Let’s explore how these blends took root, how they’re used today, and why they matter far beyond India's borders.</p><h2>What Are Hinglish, Tanglish, and Other Indian English Blends?</h2><p>At its heart, language blending involves <strong>code-switching</strong>, or moving between languages within a single sentence, conversation, or piece of writing. In India, English frequently mixes with regional languages, creating vibrant hybrids:</p><ul><li><strong>Hinglish</strong>: Hindi + English (“Yaar, let's grab some chai before the meeting.”)</li><li><strong>Tanglish</strong>: Tamil + English (“Nalla scene boss, super work!”)</li><li><strong>Benglish</strong>: Bengali + English (“Bhalo meeting hoyechilo, na?”)</li><li><strong>Tenglish</strong>: Telugu + English (“Chaala busy day undi, right?”)</li></ul><p>While sometimes mistaken for casual slang, these blended languages are actually a natural evolution of communication in a society where knowing two, three, or even four languages is common.</p><h2>How Language Blends Took Root in India</h2><p>India’s relationship with English dates back to the British colonial era, but the way Indians adapted English has been uniquely their own. Following independence, English remained an official language alongside Hindi, opening the door for it to organically intertwine with everyday speech.</p><p>In the late 20th century, mass media accelerated the trend. Bollywood films, advertising campaigns, and television shows regularly mixed English with regional languages to appeal to modern, urban audiences. Today, social media has turbocharged the phenomenon—memes, WhatsApp messages, and YouTube videos often effortlessly toggle between languages.</p><p>One iconic example? Pepsi’s 1998 ad campaign slogan, <strong>“Yeh Dil Maange More!”</strong> ("This heart desires more!")—a Hinglish catchphrase that became a national sensation. The blend of languages captured youthful energy in a way pure Hindi or pure English could not.</p><h2>Real-Life Examples of Blended Language in Action</h2><p>Language blends like Hinglish and Tanglish aren’t just clever phrases—they’re deeply woven into everyday Indian life. From casual conversations to digital communication, these hybrid forms reflect how people express themselves across languages, cultures, and contexts.</p><h3>Everyday Speech and Culture</h3><p>You’ll hear Hinglish and Tanglish on streets, in classrooms, and at family dinners. A college student might say, <em>“I’m bunking class today—full tension scene, yaar,”</em> while a parent might call out, <em>“Do your homework first, then go play, okay?”</em> These conversations flow naturally between English structure and Indian vocabulary.</p><p>Phrases like <em>“timepass”</em> (something mildly entertaining) or <em>“jugaad”</em> (a quick, clever fix) don’t translate easily into English—but in blended form, they express something culturally specific and widely understood.</p><h3>Advertising and Brand Messaging</h3><p>Marketers embrace language blending to connect with bilingual audiences. From <strong>Pepsi’s</strong> iconic “Yeh Dil Maange More!” to <strong>Google India’s</strong> welcoming phrase, “Internet ki duniya mein aapka swagat hai,” brands use Hinglish to feel authentic and familiar.</p><p>In South India, ads often feature <strong>Tanglish</strong> slogans like “Style-a irukkum, price kammia irukkum” (“It has style, and it's affordable”), speaking directly to local buyers in their hybrid comfort zone.</p><h3>Tech, Pop Culture, and Social Media</h3><p>Language blends show up everywhere—from <strong>Bollywood scripts to app notifications</strong> and <strong>YouTube videos</strong>. Food delivery apps like Swiggy might send a message like <em>“Order placed! Ab bas thoda sa wait karo.”</em>—a friendly mix that mirrors how customers think and speak.</p><p>Voice assistants like Alexa now understand Hinglish, and influencers frequently use hybrid captions like <em>“Mood off hai, don’t disturb.”</em> As platforms adapt, it’s clear these language blends aren’t a trend—they’re how a generation communicates.</p><h2>Why Language Blends Matter Beyond India</h2><p>The rise of Hinglish, Tanglish, and other blends speaks to a broader global reality: <strong>languages evolve to reflect cultural identity and social needs</strong>. In an increasingly interconnected world, multilingual communication is a valuable skill—and blending languages shows flexibility, creativity, and cultural fluency.</p><p>For businesses, it’s a lesson in localization. Successful communication isn't just about translating words—it's about understanding how people actually speak, think, and connect. Companies operating in India often tailor their marketing strategies with a mix of English and local languages to better engage audiences.</p><p>At TransPerfect, we understand that real communication goes beyond literal translation. Through expert linguistic services and tools like GlobalLink technology, we help brands navigate complex multilingual markets with nuance—ensuring messaging resonates, whether in pure Hindi, Tanglish, or anything in between.</p><p>Curious how your brand can speak the language of your audience—literally?<a href="https://www.transperfect.com/request-quote?src=/" title="Let's talk"> Let’s talk</a>. Our experts are here to help you localize with impact.</p></div> </div> </div> </section> </div> </div> </div> <div class="t-post-info-author"> <div class="t-post-info-author-image"> </div> <div class="t-post-info-author-content"> <div class="field field--name-field-t-post-info-author-name field--type-string field--label-hidden field__item">By TransPerfect</div> </div> </div> </div> </div> </section> </div> </div> <div class="field field--name-field-blog-industries-categories field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/resources/category/media-entertainment" hreflang="en">Media & Entertainment</a></div> </div> Tue, 12 Aug 2025 04:00:07 +0000 tanvi.channe 61596 at https://www.transperfect.com https://www.transperfect.com/blog/5-ways-ensure-high-quality-foreign-patent-translation-services <span class="field field--name-title field--type-string field--label-hidden">5 Ways to Ensure High-Quality Foreign Patent Translation Services</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>tanvi.channe</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2025-05-23T05:27:54-04:00" title="Friday, May 23, 2025 - 05:27" class="datetime">Fri, 05/23/2025 - 05:27</time> </span> <div class="field field--name-field-blog-category field--type-entity-reference field--label-hidden field__item">Blog</div> <div class="field field--name-field-blog-media-main field--type-entity-reference-revisions field--label-hidden field__item"> <section id="paragraph-t_com_image-247193" class="wrapper-t_com_image"> <div class="clearfix paragraph com-image paragraph--type--t-com-image paragraph--view-mode--default"> <div class="container"> <a href="https://www.transperfect.com/blog/5-ways-ensure-high-quality-foreign-patent-translation-services"> <div class="field field--name-field-t-com-image field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source media="all and (min-width: 1201px)" type="image/png" width="1080" height="1080" data-srcset="/sites/default/files/styles/responsive_image_2000/public/media/image/TPIP_Blog%20Header%20Square_052125.png?itok=2dX_OUjO 1x"/> <source media="all and (min-width: 993px) and (max-width: 1200px)" type="image/png" width="1080" height="1080" data-srcset="/sites/default/files/styles/responsive_image_1200/public/media/image/TPIP_Blog%20Header%20Square_052125.png?itok=t-hFX2Ft 1x"/> <source media="all and (min-width: 577px) and (max-width: 768px)" type="image/png" width="768" height="768" data-srcset="/sites/default/files/styles/responsive_image_768/public/media/image/TPIP_Blog%20Header%20Square_052125.png?itok=OLWTn7EN 1x"/> <img loading="eager" width="1080" height="1080" alt="5-Ensure High-Quality " class="lazyload" data-src="/sites/default/files/styles/responsive_image_2000/public/media/image/TPIP_Blog%20Header%20Square_052125.png?itok=2dX_OUjO" /> </picture> </div> </div> </div> </a> </div> </div> </section> </div> <div class="field field--name-field-blog-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-t_post_info-246553" class="wrapper-t_post_info theme-default margin-bottom-default margin-top-default padding-bottom-default padding-top-default"> <div class="clearfix t-post-info paragraph content-moved-inside paragraph--type--t-post-info paragraph--view-mode--default"> <div class="t-post-info-inner"> <div class="t-post-info-content"> <div class="field field--name-field-t-post-info-content field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-d_p_text_paged-246552" class="wrapper-d_p_text_paged with-long-text margin-bottom-default margin-top-default padding-bottom-default padding-top-default theme-default"> <div class="clearfix paragraph text-page paragraph--type--d-p-text-paged paragraph--view-mode--default"> <div class="container"> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><p>When it comes to protecting your invention internationally, patent translations play a crucial role, as even small discrepancies can lead to legal, technical, and financial complications. Ensuring accuracy in patent translations isn’t just about fluency in the source and target languages—it requires deep expertise in legal language and requirements, technical details, and industry-specific terminology. To help safeguard your invention, here are five practical steps for building a reliable, high-quality patent translation process.</p><h2>1. Create a Glossary and Leverage Translation Memory for Consistency</h2><p>The pillars of any successful translation program begin with understanding the client’s existing assets. This includes creating a client-specific glossary and style guide, and determining whether previously completed translations can be repurposed. Patent applications are not only detailed and often repetitive, but also highly technical and industry-specific. Ensuring consistency across the portfolio is essential for reducing risk and maintaining clarity.</p><p>Existing translations and glossaries reviewed during the pre-flight stage form the foundation of a client’s translation memory (TM)—an electronic database that stores previously translated, edited, and proofread content segments, allowing them to be leveraged in future projects.</p><p>Repurposing previously translated content and referencing the established glossary terms significantly improves consistency, key to achieving high quality when it comes to complex legal and technical language in patent translations. Because language is inherently subjective—and even slight variations in wording can change the intended meaning—a lack of consistency poses serious risks to patent protection. Creating a comprehensive glossary and actively managing a TM help ensure uniform language and formatting, while also reducing translation costs and turnaround times.</p><h3>Actionable Tip</h3><p>Work with your drafting team to create a glossary before the translation process begins, including terms that are critical to your invention, preferred translations, and company-specific terminology. When referenced regularly, the glossary will help maintain consistency between applications. As your portfolio grows, the glossary should be updated in real-time as you identify new key terms.</p><h2>2. Choose Experienced Linguists with Subject-Matter Expertise</h2><p>Working with specialized patent translation services helps ensure accuracy in legal filings. While technology has brought significant efficiencies and quality improvements to the patent translation process, human review remains the most critical element. Because even minor misinterpretations of technical terms or legal language can alter the scope of an invention or its protection, partnering with experienced, subject-matter expert translators is essential to maintaining your patent’s integrity across every language.</p><p>When selecting a foreign patent translation services provider, it’s important to choose one that is accredited by the International Organization for Standardization (ISO) and committed to a rigorous process that matches linguists to projects based on specialized expertise. In addition to ISO accreditation, the provider should have a process for assessing the linguists’ industry-specific knowledge across a wide range of fields—such as pharmaceuticals, legal (including patents), electronics, technology, and regulatory compliance—before assigning them to any project. This should also include thorough screening to verify native language fluency, educational background, relevant translation experience, and professional references.</p><p>Typically, only a small percentage of applicants are qualified for highly technical work, ensuring that only the most capable linguists are selected. To maintain these high standards of quality and specialization, the translation provider should also conduct regular audits, ongoing training, and continuing education. This rigorous vetting process enables production teams to confidently assign linguists with the precise technical and industry knowledge required to deliver accurate, high-quality patent translations.</p><h3>Actionable Tip</h3><p>Partner with linguists who have a proven track record in your industry—whether it’s technology, pharmaceuticals, or engineering—and have successfully completed industry-specific tests to demonstrate their expertise.</p><p>Ideally, collaborate with your translation team to establish a dedicated group of linguists who will consistently translate your applications. Over time, this continuity allows them to become intimately familiar with your specific terminology and nuances, ensuring greater accuracy and consistency.</p><h2>3. Implement Automated Quality Assurance (QA) Tools</h2><p>While human linguists are indispensable, clients should ensure their translation provider uses automated QA tools as a secondary layer of error detection. After expert patent linguists proofread and revise the translations—ideally involving one to two specialists—the files should be formatted to meet the specific requirements of each jurisdiction and undergo a final eye quality assurance review prior to delivery. This last check helps catch issues like inconsistent terminology, formatting mistakes, or missing claims—errors that might otherwise slip through. Once the translations are complete, the provider should also update the client’s TM to enhance consistency and efficiency in future projects.</p><h3>Actionable Tip</h3><p>Invest in QA tools specifically designed for patent translations. Your language services provider should already have technology with features that scan for inconsistencies, numerical errors, or even discrepancies between claims and figures.</p><h2>4. Establish a Review and Feedback System</h2><p>As translations are continuously repurposed from application to application, a structured review process is crucial for improving consistency over time. Once your legal counsel or patent agents have reviewed the translation, their feedback should be shared with the translators to implement necessary revisions prior to filing. Involving multiple reviewers helps catch errors early and strengthens the quality of the final submission before filing.</p><p>This collaborative approach improves the quality of the current translation and enhances future projects by updating the TM, ensuring consistent terminology and phrasing are used across your entire patent portfolio. Given that even minor errors in a patent filing can result in disputes, rejection, and a lack of protection, a structured review/feedback process ensures that all aspects of the translation are aligned with the original intent and in compliance with legal and technical standards.</p><h3>Actionable Tip</h3><p>Establish a review cycle where patent attorneys assess the legal accuracy of claims, while translators with subject-matter expertise verify the technical translations throughout the review process. To streamline the process, provide feedback using tracked changes to the translators, which allows for easy identification of all changes and an efficient revision process.</p><h2>5. Optimize Patent Translation Timelines</h2><p>The demand for high-quality foreign patent translation is increasing among global IP teams. Because patent translations for filing are legally binding, they require a high level of precision and must be completed by expert patent linguists. Given the specialized knowledge involved, the pool of qualified translators is smaller than for general legal content. For this reason, it’s critical to allocate sufficient time for the translation process—allowing linguists to fully understand the invention, reference supporting documentation, and ensure accuracy and consistency throughout the application.</p><p>For general legal documents, a translator might handle up to 2,500 words per day, whereas the average pace for complex patent translations is closer to 2,000 words per day—not including formatting, proofreading, and final QA. While expedited translations are possible, they often necessitate streamlining standard quality checks, which can compromise the consistency and overall quality of the final document.</p><h3>Actionable Tip</h3><p>When mapping out your international filing strategy, engage your translation team early in the process. Establish KPIs related to submission timelines and on-time delivery to help manage expectations and avoid last-minute requests. Providing comprehensive filing instructions and all relevant supporting documentation as early as possible minimizes the need for production teams to resort to streamlining standard protocols. Additionally, be aware that some jurisdictions offer extensions for submitting translations, providing a valuable opportunity to avoid the pitfalls of rushed translation.</p><h2>Protecting Patents Starts with the Right Translation Process</h2><p>High-quality patent translations require more than linguistic accuracy—they demand subject-matter expertise, strategic workflows, and a deep understanding of legal and technical nuances across jurisdictions. By implementing a structured approach that includes glossaries, specialized linguists, automated QA tools, and a feedback loop, legal and IP teams can reduce risk, improve consistency, and streamline their global filing strategies.</p><p>Whether you're expanding into new markets or managing a growing portfolio, investing in reliable patent translation services is essential for protecting your innovation.<a href="https://www.transperfect.com/transperfect-ip" target="_blank"> TransPerfect IP</a> offers expert patent translation services tailored to your industry, languages, and global filing needs. Connect with us to streamline your foreign patent translation process and protect your innovations worldwide.</p></div> </div> </div> </section> </div> </div> </div> <div class="t-post-info-author"> <div class="t-post-info-author-image"> </div> <div class="t-post-info-author-content"> <div class="field field--name-field-t-post-info-author-name field--type-string field--label-hidden field__item">Nejla Katica</div> <div class="field field--name-field-t-post-info-author-pos field--type-string field--label-hidden field__item">Director</div> </div> </div> </div> </div> </section> </div> </div> <div class="field field--name-field-blog-industries-categories field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/resources/category/media-entertainment" hreflang="en">Media & Entertainment</a></div> </div> Fri, 23 May 2025 09:27:54 +0000 tanvi.channe 60437 at https://www.transperfect.com https://www.transperfect.com/resources/webinars/european-accessibility-act-ask-experts <span class="field field--name-title field--type-string field--label-hidden">The European Accessibility Act: Ask The Experts!</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>juan.gonzalez</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2025-05-22T19:41:31-04:00" title="Thursday, May 22, 2025 - 19:41" class="datetime">Thu, 05/22/2025 - 19:41</time> </span> <div class="field field--name-field-blog-category field--type-entity-reference field--label-hidden field__item">Webinars</div> <div class="field field--name-field-blog-media-main field--type-entity-reference-revisions field--label-hidden field__item"> <section id="paragraph-t_com_image-249867" class="wrapper-t_com_image"> <div class="clearfix paragraph com-image paragraph--type--t-com-image paragraph--view-mode--default"> <div class="container"> <a href="https://www.transperfect.com/resources/webinars/european-accessibility-act-ask-experts"> <div class="field field--name-field-t-com-image field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source media="all and (min-width: 1201px)" type="image/jpeg" width="1920" height="1080" data-srcset="/sites/default/files/styles/responsive_image_2000/public/media/image/Accessibility%20Webinar%2014%20May.jpg?itok=7coDgAb6 1x"/> <source media="all and (min-width: 993px) and (max-width: 1200px)" type="image/jpeg" width="1200" height="675" data-srcset="/sites/default/files/styles/responsive_image_1200/public/media/image/Accessibility%20Webinar%2014%20May.jpg?itok=0lzCrlI4 1x"/> <source media="all and (min-width: 577px) and (max-width: 768px)" type="image/jpeg" width="768" height="432" data-srcset="/sites/default/files/styles/responsive_image_768/public/media/image/Accessibility%20Webinar%2014%20May.jpg?itok=D7aVzxt_ 1x"/> <img loading="eager" width="1920" height="1080" alt="The European Accessibility Act: Ask The Experts" class="lazyload" data-src="/sites/default/files/styles/responsive_image_2000/public/media/image/Accessibility%20Webinar%2014%20May.jpg?itok=7coDgAb6" /> </picture> </div> </div> </div> </a> </div> </div> </section> </div> <div class="field field--name-webform field--type-webform field--label-hidden field__item"><form class="webform-submission-form webform-submission-add-form webform-submission-webinar-request-form webform-submission-webinar-request-add-form webform-submission-webinar-request-node-60435-form webform-submission-webinar-request-node-60435-add-form js-webform-details-toggle webform-details-toggle" data-drupal-selector="resources-form-zoominfo" action="/taxonomy/term/12/feed?keys=" method="post" id="resources-form-zoominfo" accept-charset="UTF-8"> <div class="row gated-box-wrapper js-form-wrapper form-group" data-drupal-selector="edit-row" id="edit-row--2"><div class="col-md-6 js-form-wrapper form-group" data-drupal-selector="edit-flexbox" id="edit-flexbox--2"> <fieldset id="edit-markup--2" class="js-form-item js-form-type-webform-markup form-type-webform-markup js-form-item-markup form-item-markup form-no-label form-group"> <div class="gated-res-label">Access</div> <h2 class="field field--name-field-d-main-title field--type-string field--label-hidden">Webinar</h2> <div id="image-replace">[img]</div> </fieldset> </div> <div class="col-md-6 js-form-wrapper form-group" data-drupal-selector="edit-flexbox-01" id="edit-flexbox-01--2"> <fieldset style="width:48%; 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} else { // no cookie, no value } </script><style type="text/css">article.wrapper-t_com_image {display:none;} .gated-res-label { font-size: 0.75rem; font-weight: 800; color: #01164e; text-transform: uppercase;} .gated-res-label::after { content: ""; display: block; width: 3.125rem; background: #65a8e4; position: relative; height: 0.125rem; margin-top: 10px !important; margin-bottom: 20px !important; } .gated-box-wrapper {padding: 80px 0; border-radius: 4px; -webkit-box-shadow: 0px -15px 20px 0 rgb(7 29 73 / 5%); box-shadow: 0px -15px 20px 0 rgb(7 29 73 / 5%); max-width: 1290px; margin: 25px auto -35px; position: relative; background:#fff; z-index: 2;} #image-replace {} #edit-markup img {width:100%; margin-bottom: 2rem;} .webform-submission-white-papers-form label { font-size: 10px; text-transform: uppercase;} .webform-submission-white-papers-form .captcha { margin: 10px 0 -10px; } @media(max-width:991px) { .form-item-first-name, .form-item-last-name { width: 100%!important;} } </style> </fieldset> <input data-drupal-selector="edit-exit-page" type="hidden" name="exit_page" value="https://www.transperfect.com/resources/video/european-accessibility-act-ask-experts" class="form-control" /> <input data-drupal-selector="edit-referring-url-c" type="hidden" name="referring_url_c" value="" class="form-control" /> <input autocomplete="off" data-drupal-selector="form-agcesuowlya-t4pzmt9mzkkt2c41gpkpo8-yrv7qatg" type="hidden" name="form_build_id" value="form-aGcEsUoWLya_T4PzmT9mZKKt2C41GpKpO8_yrv7QAtg" class="form-control" /> <input data-drupal-selector="edit-webform-submission-webinar-request-node-60435-add-form" type="hidden" name="form_id" value="webform_submission_webinar_request_node_60435_add_form" class="form-control" /> </form> </div> <div class="field field--name-field-blog-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div class="clearfix paragraph paragraph--type--d-p-blog-text paragraph--view-mode--default"> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><p>Following on from our webinar on the European Accessibility Act, we hosted a Q&A to answer viewers questions about the Act and how to become compliant. Aaron Campbell and Sean McCurry from TransPerfect are joined by Valerie Kenyon and Olivier Swain from Hogan Lovells.</p></div> </div> </div> </div> <div class="field field--name-field-blog-topic field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/blog/category/media-entertainment" hreflang="en">Media & Entertainment</a></div> </div> <div class="field field--name-field-blog-industries-categories field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/resources/category/media-entertainment" hreflang="en">Media & Entertainment</a></div> </div> Thu, 22 May 2025 23:41:31 +0000 juan.gonzalez 60435 at https://www.transperfect.com https://www.transperfect.com/resources/webinars/european-accessibility-act-2025-why-it-matters-how-get-ready <span class="field field--name-title field--type-string field--label-hidden">The European Accessibility Act 2025: Why It Matters & How to Get Ready</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>tanvi.channe</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2025-04-02T03:26:50-04:00" title="Wednesday, April 2, 2025 - 03:26" class="datetime">Wed, 04/02/2025 - 03:26</time> </span> <div class="field field--name-field-blog-category field--type-entity-reference field--label-hidden field__item">Webinars</div> <div class="field field--name-field-blog-media-main field--type-entity-reference-revisions field--label-hidden field__item"> <section id="paragraph-t_com_image-238718" class="wrapper-t_com_image"> <div class="clearfix paragraph com-image paragraph--type--t-com-image paragraph--view-mode--default"> <div class="container"> <a href="https://www.transperfect.com/resources/webinars/european-accessibility-act-2025-why-it-matters-how-get-ready"> <div class="field field--name-field-t-com-image field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source media="all and (min-width: 1201px)" type="image/png" width="1920" height="1080" data-srcset="/sites/default/files/styles/responsive_image_2000/public/media/image/Corp%20Accessibility%20Webinar%2026%20March%20%281%29%20%281%29.png?itok=qFwYbNaI 1x"/> <source media="all and (min-width: 993px) and (max-width: 1200px)" type="image/png" width="1200" height="675" data-srcset="/sites/default/files/styles/responsive_image_1200/public/media/image/Corp%20Accessibility%20Webinar%2026%20March%20%281%29%20%281%29.png?itok=6QL-M7p1 1x"/> <source media="all and (min-width: 577px) and (max-width: 768px)" type="image/png" width="768" height="432" data-srcset="/sites/default/files/styles/responsive_image_768/public/media/image/Corp%20Accessibility%20Webinar%2026%20March%20%281%29%20%281%29.png?itok=1o26L4TO 1x"/> <img loading="eager" width="1920" height="1080" alt="AI-Regulation" class="lazyload" data-src="/sites/default/files/styles/responsive_image_2000/public/media/image/Corp%20Accessibility%20Webinar%2026%20March%20%281%29%20%281%29.png?itok=qFwYbNaI" /> </picture> </div> </div> </div> </a> </div> </div> </section> </div> <div class="field field--name-webform field--type-webform field--label-hidden field__item"><form class="webform-submission-form webform-submission-add-form webform-submission-webinar-request-form webform-submission-webinar-request-add-form webform-submission-webinar-request-node-59091-form webform-submission-webinar-request-node-59091-add-form js-webform-details-toggle webform-details-toggle" data-drupal-selector="resources-form-zoominfo" action="/taxonomy/term/12/feed?keys=" method="post" id="resources-form-zoominfo" accept-charset="UTF-8"> <div class="row gated-box-wrapper js-form-wrapper form-group" data-drupal-selector="edit-row" id="edit-row--3"><div class="col-md-6 js-form-wrapper form-group" data-drupal-selector="edit-flexbox" id="edit-flexbox--3"> <fieldset id="edit-markup--3" class="js-form-item js-form-type-webform-markup form-type-webform-markup js-form-item-markup form-item-markup form-no-label form-group"> <div class="gated-res-label">Access</div> <h2 class="field field--name-field-d-main-title field--type-string field--label-hidden">Webinar</h2> <div id="image-replace">[img]</div> </fieldset> </div> <div class="col-md-6 js-form-wrapper form-group" data-drupal-selector="edit-flexbox-01" id="edit-flexbox-01--3"> <fieldset style="width:48%; 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(document.cookie.match(/^(.*;)?\s*set_state\s*=\s*[^;]+(.*)?$/)) { document.querySelector("input[name='primary_address_state']").value = readCookie('set_state'); } else { // no cookie, no value } if (document.cookie.match(/^(.*;)?\s*set_country\s*=\s*[^;]+(.*)?$/)) { document.querySelector("input[name='primary_address_country']").value = readCookie('set_country'); } else { // no cookie, no value } </script><style type="text/css">article.wrapper-t_com_image {display:none;} .gated-res-label { font-size: 0.75rem; font-weight: 800; color: #01164e; text-transform: uppercase;} .gated-res-label::after { content: ""; display: block; width: 3.125rem; background: #65a8e4; position: relative; height: 0.125rem; margin-top: 10px !important; margin-bottom: 20px !important; } .gated-box-wrapper {padding: 80px 0; border-radius: 4px; -webkit-box-shadow: 0px -15px 20px 0 rgb(7 29 73 / 5%); box-shadow: 0px -15px 20px 0 rgb(7 29 73 / 5%); max-width: 1290px; margin: 25px auto -35px; position: relative; background:#fff; z-index: 2;} #image-replace {} #edit-markup img {width:100%; margin-bottom: 2rem;} .webform-submission-white-papers-form label { font-size: 10px; text-transform: uppercase;} .webform-submission-white-papers-form .captcha { margin: 10px 0 -10px; } @media(max-width:991px) { .form-item-first-name, .form-item-last-name { width: 100%!important;} } </style> </fieldset> <input data-drupal-selector="edit-exit-page" type="hidden" name="exit_page" value="https://www.transperfect.com/resources/video/the-european-accessibility-act-2025" class="form-control" /> <input data-drupal-selector="edit-referring-url-c" type="hidden" name="referring_url_c" value="" class="form-control" /> <input autocomplete="off" data-drupal-selector="form-jnkz095t29hmayobe7yewpgtc3xljggaudrsniq5oum" type="hidden" name="form_build_id" value="form-JNkz095t29HMayOBE7yeWpGtc3xLjggAUDRSNiQ5ouM" class="form-control" /> <input data-drupal-selector="edit-webform-submission-webinar-request-node-59091-add-form" type="hidden" name="form_id" value="webform_submission_webinar_request_node_59091_add_form" class="form-control" /> </form> </div> <div class="field field--name-field-blog-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div class="clearfix paragraph paragraph--type--d-p-blog-text paragraph--view-mode--default"> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><p>Aaron Campbell and Sean McCurry from TransPerfect are joined by Valerie Kenyon and Olivier Swain from Hogan Lovells to discuss the up coming 2025 European Accessibility Act.</p><p>This webinar covers:</p><ul><li>Understanding the EU Accessibility Act – What the law requires and who it impacts.</li><li>Why It Matters – Legal risks, compliance obligations, and potential penalties.</li><li>How Businesses Are Preparing – Insights from successfully navigating the changes.</li><li>How We Can Help – Strategies and solutions for achieving compliance efficiently.</li><li>Key actions you need to take now to be ready by June 2025.</li><li>Live Q&A – Get expert answers to your most pressing questions.</li></ul></div> </div> </div> </div> <div class="field field--name-field-blog-topic field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/blog/category/media-entertainment" hreflang="en">Media & Entertainment</a></div> </div> <div class="field field--name-field-blog-industries-categories field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/resources/category/media-entertainment" hreflang="en">Media & Entertainment</a></div> </div> Wed, 02 Apr 2025 07:26:50 +0000 tanvi.channe 59091 at https://www.transperfect.com https://www.transperfect.com/resources/webinars/2025-european-accessibility-act-media-and-entertainment <span class="field field--name-title field--type-string field--label-hidden">The 2025 European Accessibility Act: What it means for the media and entertainment industry</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>juan.gonzalez</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2025-01-30T12:46:01-05:00" title="Thursday, January 30, 2025 - 12:46" class="datetime">Thu, 01/30/2025 - 12:46</time> </span> <div class="field field--name-field-blog-category field--type-entity-reference field--label-hidden field__item">Webinars</div> <div class="field field--name-field-blog-media-main field--type-entity-reference-revisions field--label-hidden field__item"> <section id="paragraph-t_com_image-238718" class="wrapper-t_com_image"> <div class="clearfix paragraph com-image paragraph--type--t-com-image paragraph--view-mode--default"> <div class="container"> <a href="https://www.transperfect.com/resources/webinars/european-accessibility-act-2025-why-it-matters-how-get-ready"> <div class="field field--name-field-t-com-image field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source media="all and (min-width: 1201px)" type="image/jpeg" width="1280" height="720" data-srcset="/sites/default/files/styles/responsive_image_2000/public/media/image/The_2025_European_Accessibility_Act_What_it_means_for_the_Media_Entertainment_industry.jpg?itok=ihzn-wSV 1x"/> <source media="all and (min-width: 993px) and (max-width: 1200px)" type="image/jpeg" width="1200" height="675" data-srcset="/sites/default/files/styles/responsive_image_1200/public/media/image/The_2025_European_Accessibility_Act_What_it_means_for_the_Media_Entertainment_industry.jpg?itok=0AdW4ckC 1x"/> <source media="all and (min-width: 577px) and (max-width: 768px)" 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data-drupal-selector="edit-webform-submission-webinar-request-node-57747-add-form" type="hidden" name="form_id" value="webform_submission_webinar_request_node_57747_add_form" class="form-control" /> </form> </div> <div class="field field--name-field-blog-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div class="clearfix paragraph paragraph--type--d-p-blog-text paragraph--view-mode--default"> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><p>TransPerfect Media’s own Ola Kroon and Sevan Nazarian are joined by Dr. Matthias Grundmann of Brehm & Von Moers law firm to discuss the 2025 European Accessibility Act and what it means for the media and entertainment industry.</p><p>This webinar covers:</p><ul><li>What is the act and what does it actually mean for the media and entertainment sector?</li><li>Why does accessibility matter and how can it impact your business positively?</li><li>Legal implications of the act</li><li>Real life examples and best practices</li></ul></div> </div> </div> </div> <div class="field field--name-field-blog-topic field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/blog/category/media-entertainment" hreflang="en">Media & Entertainment</a></div> </div> <div class="field field--name-field-blog-industries-categories field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/resources/category/media-entertainment" hreflang="en">Media & Entertainment</a></div> </div> Thu, 30 Jan 2025 17:46:01 +0000 juan.gonzalez 57747 at https://www.transperfect.com https://www.transperfect.com/blog/technology-trends-audio-and-video-localization <span class="field field--name-title field--type-string field--label-hidden">Technology Trends in Audio and Video Localization</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>muna.abdulkader</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2024-04-16T14:32:40-04:00" title="Tuesday, April 16, 2024 - 14:32" class="datetime">Tue, 04/16/2024 - 14:32</time> </span> <div class="field field--name-field-blog-category field--type-entity-reference field--label-hidden field__item">Blog</div> <div class="field field--name-field-blog-media-main field--type-entity-reference-revisions field--label-hidden field__item"> <section id="paragraph-t_com_image-215108" class="wrapper-t_com_image"> <div class="clearfix paragraph com-image paragraph--type--t-com-image paragraph--view-mode--default"> <div class="container"> <a href="https://www.transperfect.com/blog/technology-trends-audio-and-video-localization"> <div class="field field--name-field-t-com-image field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source media="all and (min-width: 1201px)" type="image/png" width="1920" height="1080" data-srcset="/sites/default/files/styles/responsive_image_2000/public/media/image/Media%20-%20Blog%20-%20No%20Words_1.png?itok=oU7zotEv 1x"/> <source media="all and (min-width: 993px) and (max-width: 1200px)" type="image/png" width="1200" height="675" data-srcset="/sites/default/files/styles/responsive_image_1200/public/media/image/Media%20-%20Blog%20-%20No%20Words_1.png?itok=Ui7BvSC9 1x"/> <source media="all and (min-width: 577px) and (max-width: 768px)" type="image/png" width="768" height="432" data-srcset="/sites/default/files/styles/responsive_image_768/public/media/image/Media%20-%20Blog%20-%20No%20Words_1.png?itok=LZPAG9HP 1x"/> <img loading="eager" width="1920" height="1080" alt="A woman sits on her couch with popcorn and a tv remote pointed at her tv while she pauses/plays a film playing." class="lazyload" data-src="/sites/default/files/styles/responsive_image_2000/public/media/image/Media%20-%20Blog%20-%20No%20Words_1.png?itok=oU7zotEv" /> </picture> </div> </div> </div> </a> </div> </div> </section> </div> <div class="field field--name-field-blog-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-t_post_info-215111" class="wrapper-t_post_info theme-default margin-bottom-default margin-top-default padding-bottom-default padding-top-default"> <div class="clearfix t-post-info paragraph content-moved-inside paragraph--type--t-post-info paragraph--view-mode--default"> <div class="t-post-info-inner"> <div class="t-post-info-content"> <div class="field field--name-field-t-post-info-content field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-d_p_text_paged-215110" class="wrapper-d_p_text_paged with-long-text margin-bottom-default margin-top-default padding-bottom-default padding-top-default theme-default"> <div class="clearfix paragraph text-page paragraph--type--d-p-text-paged paragraph--view-mode--default"> <div class="container"> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><p>The demand for audio and video localization is rising in today's globalized world. As technology continues to advance, new trends are emerging in the field, making it easier and more efficient to reach a global audience. In this blog, we will explore some of the latest technology trends in audio and video localization and how they shape the industry.<o:p></o:p></p><h3>1. Artificial Intelligence and Machine Learning<o:p></o:p></h3><p>One of the most significant trends in audio and video localization is artificial intelligence (AI) and machine learning. These technologies are being used to automate the localization process, making it faster and more accurate. For instance, AI and machine learning can transcribe and translate audio and video content in real time, significantly reducing the time and effort required for these tasks. They can also identify and remove background noise or other unwanted elements, enhancing the quality of the localized content.<o:p></o:p></p><h3>2. Speech Recognition and Natural Language Processing<o:p></o:p></h3><p>Another significant audio and video localization trend is speech recognition and natural language processing. These technologies are making it easier to transcribe and translate spoken content, as well as to generate natural-sounding subtitles and dubbing. This is particularly important for languages with complex grammar and syntax, where traditional translation methods may be less effective.<o:p></o:p></p><h3>3. Cloud-Based Localization Platforms<o:p></o:p></h3><p>Cloud-based localization platforms are rapidly gaining popularity in the audio and video localization industry. These platforms offer a user-friendly interface and seamless collaboration between translators, voice actors, and other stakeholders. They also provide a secure and efficient way to store and manage large volumes of audio and video content. With cloud-based platforms, distributing localized content to different markets and tracking its performance has never been easier, giving you peace of mind about the management of your content.<o:p></o:p></p><h3>4. Virtual and Augmented Reality Localization<o:p></o:p></h3><p>As virtual and augmented reality technologies continue to gain momentum, the demand for localization in these mediums is also on the rise. This includes translating and adapting audio and video content for VR and AR experiences, and providing subtitles and dubbing for immersive storytelling. The localization in virtual and augmented reality presents unique challenges, such as adapting to the 3D environment and ensuring a seamless user experience. However, it also opens up exciting opportunities for innovation and creativity, making it a thrilling frontier for the localization industry.<o:p></o:p></p><h3>5. Quality Assurance and Testing Tools<o:p></o:p></h3><p>Using quality assurance and testing tools is another significant audio and video localization trend. These tools help ensure the accuracy and consistency of localized content and identify and fix any potential issues before the content is released. For example, there are tools that can automatically check the timing and synchronization of subtitles with the video, ensuring a seamless viewing experience. There are also tools that can detect and correct grammatical errors in translated content, improving its quality. This is particularly important in the fast-paced world of digital media, where mistakes can quickly go viral and damage a brand's reputation.<o:p></o:p></p><h3>6. GlobalLink Media<o:p></o:p></h3><p>TransPerfect Media's GlobalLink Media Suite is a cloud-based localization platform designed specifically for audio and video content. It offers features such as automated transcription and translation, speech recognition, natural language processing, and quality assurance tools to ensure the accuracy and consistency of localized content. The platform also provides a user-friendly interface for collaboration between translators, voice actors, and other stakeholders, as well as secure storage and management of large volumes of content. Overall, GlobalLink Media Suite is a comprehensive solution for audio and video localization that can help content creators reach a global audience more efficiently and effectively.<o:p></o:p></p><p>In conclusion, technology is crucial in shaping the future of audio and video localization. From AI and machine learning to cloud-based platforms and virtual reality, these trends make it easier for content creators to reach a global audience with localized audio and video content. As technology evolves, we can expect even more exciting audio and video localization developments. I encourage you to explore these trends further and consider how you can implement them in your own work to stay ahead in this rapidly evolving industry.<o:p></o:p></p><p>To learn more about media technology trends, AI solutions or media localization services – reach out to <a href="mailto:media@transperfect.com">media@transperfect.com.</a></p><p> <o:p></o:p></p></div> </div> </div> </section> </div> </div> </div> <div class="t-post-info-author"> <div class="t-post-info-author-image"> </div> <div class="t-post-info-author-content"> <div class="field field--name-field-t-post-info-author-name field--type-string field--label-hidden field__item">Mark Ventresca</div> <div class="field field--name-field-t-post-info-author-pos field--type-string field--label-hidden field__item">TransPerfect Media Team</div> </div> </div> </div> </div> </section> </div> </div> <div class="field field--name-field-blog-topic field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/blog/category/media-entertainment" hreflang="en">Media & Entertainment</a></div> </div> <div class="field field--name-field-blog-industries-categories field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/resources/category/media-entertainment" hreflang="en">Media & Entertainment</a></div> </div> Tue, 16 Apr 2024 18:32:40 +0000 muna.abdulkader 52235 at https://www.transperfect.com https://www.transperfect.com/blog/subtitling-vs-dubbing-navigating-pros-and-cons-media-localization <span class="field field--name-title field--type-string field--label-hidden">Subtitling vs. Dubbing: Navigating the Pros and Cons in Media Localization</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>muna.abdulkader</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2024-03-27T09:00:00-04:00" title="Wednesday, March 27, 2024 - 09:00" class="datetime">Wed, 03/27/2024 - 09:00</time> </span> <div class="field field--name-field-blog-category field--type-entity-reference field--label-hidden field__item">Blog</div> <div class="field field--name-field-blog-media-main field--type-entity-reference-revisions field--label-hidden field__item"> <section id="paragraph-t_com_image-210618" class="wrapper-t_com_image"> <div class="clearfix paragraph com-image paragraph--type--t-com-image paragraph--view-mode--default"> <div class="container"> <a href="https://www.transperfect.com/blog/subtitling-vs-dubbing-navigating-pros-and-cons-media-localization"> <div class="field field--name-field-t-com-image field--type-entity-reference field--label-hidden field__item"><div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source media="all and (min-width: 1201px)" type="image/png" width="1920" height="1080" data-srcset="/sites/default/files/styles/responsive_image_2000/public/media/image/Media%20-%20Blog%20-%20No%20Words.png?itok=fdRGpyGn 1x"/> <source media="all and (min-width: 993px) and (max-width: 1200px)" type="image/png" width="1200" height="675" data-srcset="/sites/default/files/styles/responsive_image_1200/public/media/image/Media%20-%20Blog%20-%20No%20Words.png?itok=5Go12CV2 1x"/> <source media="all and (min-width: 577px) and (max-width: 768px)" type="image/png" width="768" height="432" data-srcset="/sites/default/files/styles/responsive_image_768/public/media/image/Media%20-%20Blog%20-%20No%20Words.png?itok=Uzm5fPn8 1x"/> <img loading="eager" width="1920" height="1080" alt="A hand holding a TV remote control, pointing it at a TV that has a streaming platform on it. " class="lazyload" data-src="/sites/default/files/styles/responsive_image_2000/public/media/image/Media%20-%20Blog%20-%20No%20Words.png?itok=fdRGpyGn" /> </picture> </div> </div> </div> </a> </div> </div> </section> </div> <div class="field field--name-field-blog-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-t_post_info-210621" class="wrapper-t_post_info theme-default margin-bottom-default margin-top-default padding-bottom-default padding-top-default"> <div class="clearfix t-post-info paragraph content-moved-inside paragraph--type--t-post-info paragraph--view-mode--default"> <div class="t-post-info-inner"> <div class="t-post-info-content"> <div class="field field--name-field-t-post-info-content field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section id="paragraph-d_p_text_paged-210620" class="wrapper-d_p_text_paged with-long-text margin-bottom-default margin-top-default padding-bottom-default padding-top-default theme-default"> <div class="clearfix paragraph text-page paragraph--type--d-p-text-paged paragraph--view-mode--default"> <div class="container"> <div class="clearfix text-formatted field field--name-field-d-long-text field--type-text-long field--label-hidden field__item"><p class="text-align-left">In today’s world, we are more globally interconnected than ever before. The demand for international content has skyrocketed, prompting the need for effective media localization. Among the key considerations in this process are the methods of translation, or how your audience will digest your media content, and whether subtitling, dubbing, or both are necessary. Both techniques aim to break language barriers, but each comes with its own set of pros and cons. <br><br>Let’s explore the intricacies of subtitling and dubbing, delving into the advantages and disadvantages of each to help you make an informed decision for your media localization strategy.</p><h3 class="text-align-left">Subtitling: Pros and Cons</h3><h4 class="text-align-left">Pros:</h4><p class="text-align-left">1. Preservation of Original Voice and Intention:</p><p class="text-align-left">Subtitling maintains the authenticity of the original audio by preserving the original voices of the actors. This helps in conveying the nuances of emotions, tone, and cultural aspects as intended by the filmmakers or content creators.</p><p class="text-align-left">2. Cost-Effectiveness:</p><p class="text-align-left">Subtitling is generally more budget-friendly compared to dubbing as the process just involves translating the script and syncing it with the original audio. At times, transcreation is needed (adapting vocabulary to a specific region or country), but with subtitles, adaptations can be swapped faster than dubbing, which requires re-recording voices.</p><p class="text-align-left">3. Accessibility:</p><p class="text-align-left">Subtitles can allow viewers from around the world to experience a piece of content through translated text. They can also be formatted to provide descriptions of other sounds in addition to translated dialog for the deaf and hard of hearing.</p><h4 class="text-align-left">Cons:</h4><p class="text-align-left">1. Multitasking for Viewers:</p><p class="text-align-left">Subtitles require viewers to read while watching, which can be challenging for some audiences and certain types of content. This can result in missed visual elements or nuances in the performances as viewers split their attention between reading and watching.</p><p class="text-align-left">2. Barriers to Understanding</p><p class="text-align-left">While subtitles break the language barrier to a certain extent, they may still pose a challenge for those who struggle with reading or have visual impairments, limiting accessibility for a broader audience. There are specific types of subtitles or captions that can help enhance accessibility for viewers.</p><p class="text-align-left">3. Space Constraints:</p><p class="text-align-left">Subtitles often have limited space on the screen, making it challenging to convey longer sentences or complex dialogue effectively. This can lead to condensed translations that may not fully capture the original meaning.</p><h3 class="text-align-left">Dubbing: Pros and Cons</h3><h4 class="text-align-left">Pros:</h4><p class="text-align-left">1. Seamless Viewing Experience:</p><p class="text-align-left">Dubbing provides a seamless viewing experience as viewers can focus solely on the visuals without the distraction of reading subtitles. This is especially beneficial for action-packed scenes where reading may cause a disconnect.</p><p class="text-align-left">2. Enhanced Accessibility:</p><p class="text-align-left">Dubbing caters to a broader audience, including those who may struggle with reading or have visual impairments. Delivering content in a viewer's spoken native language eliminates barriers to understanding more effectively.</p><p class="text-align-left">3. Cultural Adaptation and Tone:</p><p class="text-align-left">Dubbing allows for cultural adaptation by incorporating regional accents, colloquialisms, and references, enhancing the relatability of the content for diverse audiences around the world.</p><h4>Cons:</h4><p class="text-align-left">1. Loss of Original Voice:</p><p class="text-align-left">Dubbing involves replacing the original voices with those of local actors. This can lead to a loss of the original voice performances and, at times, alter the emotional impact intended by the filmmakers. For example, a large portion of Tom Cruise’s films have had the same voice actors since the eighties to keep consistency, but not all talents may be available for each project.</p><p class="text-align-left">2. Synchronization Challenges:</p><p class="text-align-left">Achieving perfect synchronization between the dubbed voices and the lip movements of the actors can be a complex task. Poor synchronization and bad translation can result in a disjointed viewing experience, as we’ve seen with popular foreign series in the past few years.</p><p class="text-align-left">3. Higher Production Costs:</p><p class="text-align-left">Depending on the technology available, dubbing can require additional resources, such as hiring voice actors, sound engineers, and translators. Technology such as cloud-based recording management tools can help reduce the overall cost significantly but still outweighs the cost of subtitling.</p><h3 class="text-align-left">Conclusion</h3><p class="text-align-left">In the ongoing debate between subtitling and dubbing, there is no one-size-fits-all solution. The choice between the two depends on various factors, including the target audience, budget constraints, and the desired level of authenticity. Subtitling maintains the original voice and intention but may pose challenges for some viewers, while dubbing offers a seamless experience at a higher cost and the potential loss of the original voice performances.</p><p class="text-align-left">Ultimately, the key is to strike a balance that aligns with the goals of media localization and the preferences of the target audience. As the global appetite for diverse content continues to grow, the evolution of subtitling and dubbing techniques will likely play a crucial role in bridging linguistic gaps and fostering cross-cultural understanding in the realm of entertainment.</p><p class="text-align-left">TransPerfect Media’s teams are experts in advising per project on which tools are best for your content, the target audience, and cultural and technological factors. Learn more about our range of services and technologies to provide your next project with the global presence it deserves—with expert quality and competitive pricing. Learn more by emailing <a href="mailto:Media@transperfect.com">Media@transperfect.com</a> or visiting <a href="http://www.transperfect.com/media">www.transperfect.com/media</a><span>.</span></p><p class="text-align-left"> </p></div> </div> </div> </section> </div> </div> </div> <div class="t-post-info-author"> <div class="t-post-info-author-image"> </div> <div class="t-post-info-author-content"> <div class="field field--name-field-t-post-info-author-name field--type-string field--label-hidden field__item">Mark Ventresca</div> <div class="field field--name-field-t-post-info-author-pos field--type-string field--label-hidden field__item">TransPerfect Media Team</div> </div> </div> </div> </div> </section> </div> </div> <div class="field field--name-field-blog-topic field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/blog/category/media-entertainment" hreflang="en">Media & Entertainment</a></div> </div> <div class="field field--name-field-blog-industries-categories field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/resources/category/media-entertainment" hreflang="en">Media & Entertainment</a></div> </div> Wed, 27 Mar 2024 13:00:00 +0000 muna.abdulkader 51569 at https://www.transperfect.com